The fact that Burger King is owned by Restaurant Brands International, which also owns Popeyes Louisiana Kitchen, which started the Chicken Wars with the introduction of its own sandwich last year — the most popular introduction in industry history — was not lost on some observers.
Their biggest competitor is one of the biggest, most widely recognized brands globally, and says that even their logo is one of the most easily recognized in the world.
There's also the problem of egg-based mayo being featured on the burgers and that's not vegan at all, but at least you can ask for that to be left off.