Biggest decathlon in malaysia - SWOT Analysis of Decathlon

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11 Dec 2021: Decathlon Opening Promotions at MyTOWN Shopping Centre

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SWOT Analysis of Decathlon

HK's biggest sports store finally revealed in Decathlon's star

Decathlon combines four runs, three jumps, and three throws.

  • It is also one of the top 10 largest malls in the whole of Malaysia! The company employs more than 87,000 staff from 80 different nationalities.

  • The ambition of the start up is to play a key role in increasing sports practice in Hong Kong by facilitating access to it.

Decathlon SWOT Analysis, Competitors & USP

The most common counterfeited products are sports equipment, shirts, balls etc.

  • The retailer has a wide range of sporting goods from tennis rackets to advanced scuba equipment.

  • In addition, Decathlon will organise regular sport learning classes for sports enthusiasts to discover new interests, maximise product use, share experiences.




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