The company first outlet was opened at Taman Sri Manja, Petaling Jaya and followed by other outlets located inside and outside Selangor such as at Pahang, Pulau Pinang, Johor and Perak.
Every business has their own competitor; Porter 5 Forces Analysis will be detail explain on Mamasab competitor.
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Suppliers are most powerful when companies are dependent on them and cannot switch to other suppliers because of higher costs or lack of alternative sources.
Meanwhile, behaviour variables are focuses on how the customer acts which are purchasing habits, spending habits and user status.
This will make customer shift to another bakery to get the product immediately.