Chinese valentine day 2021 - Chinese 'Valentine Day' story used to encourage visitors to head to Liverpool

Yunnan Province, China's main supplier of flowers, reported robust sales in the run-up to this year's Qixi Festival, or the Chinese Valentine's Day, on Saturday.

By contrast, in 2020, all three of these brands invested heavily in the 520 festival, inviting celebrities and influencers to shoot campaign videos and create capsule editions exclusively for Chinese shoppers.

As one of the biggest sales driving holidays in China, Qixi Festival has become an opportunity for brands to connect with their Chinese customers through different initiatives.

The brand worked with Chinese celebrities Guan Xiaotong, Leo Zhang, Tang Yan and Cecilia Zhang, attracting views on Weibo that tripled its usual fanbase.